Draft a lifecycle email sequence for new signups
Six emails with a job each, written to be pasted into your ESP and sent without another editing round.
Write a 6-email onboarding sequence for people who signed up for [PRODUCT] but have not yet [ACTIVATION EVENT]. CONTEXT - Audience: [ROLE], typically evaluating during a busy week. - Activation event: [THE ONE ACTION THAT PREDICTS RETENTION] - Tone: direct, useful, no hype, no emoji. SEQUENCE 1. Day 0 — Welcome: one sentence on why they signed up, one link to the single next action. 2. Day 1 — Fastest path: a 3-step walkthrough of the activation event. 3. Day 3 — Objection: address the most common reason people stall, named explicitly. 4. Day 5 — Proof: one specific customer story with a number in it. 5. Day 8 — Use case: the second-most-common job the product does. 6. Day 12 — Decision: honest "is this for you or not" email with an easy opt-out. FOR EACH EMAIL PRODUCE - Subject line (under 45 characters) and a preview text line. - Body under 120 words. - One call to action, repeated nowhere else. RULES - No "just checking in". No fake personalisation tokens beyond first name. - Every email must stand alone if it is the only one read.